Nasty Cookie Singapore: The Halal Place for New York Style Gourmet Cookies, Milkshakes, and Iconic Blue Boxes
Some businesses start with a five year plan and a pitch deck. Nasty Cookie started with a 21 year old former bodybuilder baking cookies at home to save up money for a move to Australia, and ended up building Singapore's first New York style gourmet cookie brand instead. From that single home kitchen, Nasty Cookie has grown into seven outlets across the island, crossed five million dollars in annual revenue, and become fully MUIS halal certified along the way. With thick, chunky, gooey cookies, playful seasonal creations, and a genuinely strong sense of branding, Nasty Cookie has become one of the most talked about halal places in Singapore for dessert. For anyone searching Nasty Cookie near me, the brand's outlets across major malls make that cookie craving easy to satisfy.
From a Home Bakery to a Five Million Dollar Cookie Business
Nasty Cookie was born as a home based bakery in October 2018, started by a young woman named Regine, who was just 21 at the time. Before turning to baking, Regine had actually worked as a professional bodybuilder and personal trainer, a career path about as far from running a cookie business as you can imagine. Her original plan was simple, save up enough money to move to Australia, and baking cookies at home seemed like a reasonable way to fund that goal.
What happened next was anything but small scale. Regine's first online order came in at over 250 cookies, and she ended up baking for more than 15 hours straight to fulfil it, completely overwhelmed by the response. She had never imagined Nasty Cookie going beyond the doors of her own home, but the demand was clear, and in June 2019, Nasty Cookie made its retail debut with its first outlet at Funan, becoming Singapore's first New York style gourmet cookie store. By 2022, Nasty Cookie had grown to five retail outlets, and today the brand operates seven outlets across Singapore, including Nasty Bakehouse, a café launched in 2024 that serves cookies alongside pastries and drinks, introducing Regine's creations to an even wider audience. That same year, Nasty Cookie recorded its best performing year yet, crossing five million dollars in revenue.
MUIS Halal Certified, Verified and Confirmed
Nasty Cookie's outlets are officially MUIS halal certified, with the certification verified on the MUIS online database. This certification has solidified Nasty Cookie's place in Singapore's dessert market, and the brand proudly displays its halal certified status across its marketing, social media, and retail presence.
For Muslim diners in Singapore, this certification means the full range of Nasty Cookie's offerings, from its signature stuffed cookies to its milkshakes and soft serve, can be enjoyed with confidence. Given how central indulgent, dessert focused experiences have become to social outings and celebrations among younger diners in Singapore, Nasty Cookie's halal certification has played a meaningful role in making sure Muslim customers are not left out of one of the city's most talked about cookie trends.
New York Style Cookies: Thick, Chunky, and Gooey
Nasty Cookie became the inaugural store in Singapore to sell New York style cookies, popular for being thick, chunky, and gooey, a texture that is quite different from the thinner, crispier cookies more commonly found in traditional bakeries. This style of cookie, with its soft, almost underbaked centre and substantial size, has become hugely popular across social media, and Nasty Cookie was among the first in Singapore to build an entire brand around it.
Described as Singapore's premier halal certified gourmet cookie bakery, Nasty Cookie specialises in New York style artisanal cookies crafted with premium all natural ingredients and baked fresh daily. This focus on freshness and quality ingredients has helped the brand maintain its reputation even as it has expanded to multiple outlets across the island.
Stuffed Cookies: Matcha Mania, Ondeh Ondeh, and Cookies N Creme Cheesecake
One of Nasty Cookie's
most distinctive product lines is its range of stuffed cookies, which take the already indulgent New York style cookie and add a filled centre for an extra layer of flavour and texture. Matcha Mania brings the earthy, slightly bitter character of matcha into the cookie format, while Ondeh Ondeh draws on the traditional Singaporean dessert of the same name, with its pandan flavoured exterior and gula melaka filling, reimagined as a stuffed cookie. Cookies N Creme Cheesecake combines two dessert classics into one, pairing the familiar cookies and cream flavour with a cheesecake centre.
These stuffed cookies, along with the brand's signature flavours like The Notorious Nutter Butter, The Triple Chocolate Chunk, and The Peanut Butter and Jelly Remix, showcase Nasty Cookie's willingness to experiment with flavour combinations that go well beyond the standard chocolate chip cookie, while still keeping that signature thick, gooey texture at the core of every bite.
Lotus Biscoff, Milo Style, and OH! Smores
Nasty Cookie has continued to innovate with creations such as Lotus Biscoff cookies with dulce de leche centres, combining the now famous caramelised biscuit spread with a rich, creamy dulce de leche filling for an extra indulgent bite. Milo Style cookies bring the beloved local chocolate malt drink into cookie form, a flavour that immediately resonates with Singaporean diners who grew up with Milo as a childhood staple.
OH! Smores soft cookies with marshmallows take the campfire classic and translate it into the brand's signature soft, gooey cookie format, marshmallow and all. Occasionally, new flavours are added to the menu, delighting customers with exciting and innovative taste experiences, ensuring that even regulars have something new to look forward to with each visit.
Playful Seasonal Creations: Cat Poop, Maggot, and Nugget Cookies
Part of what has made Nasty Cookie stand out is its strong sense of branding and willingness to have fun with seasonal novelties. For April Fools and Halloween, the brand has released playful creations like cat poop, maggot, and nugget cookies, items that sound alarming but are, reassuringly, made with ingredients like chocolate and Biscoff. One Halloween special was even teased with the line Maggots found in Nasty Cookie, before revealing it as a playful seasonal treat rather than anything to actually worry about.
This kind of marketing, leaning into shock value with a wink, has helped Nasty Cookie build a strong social media following and keeps the brand feeling current and engaged with trends, rather than simply relying on its core cookie range to carry the business.
Milkshakes, Soft Serve, and a Genuine Dessert Destination
Beyond cookies, Nasty Cookie offers an array of milkshakes starting from $4.90 and a selection of soft serve options, turning a visit into more of a complete dessert experience rather than just a cookie purchase. The Kaki Bukit café location goes even further, serving pastries, pies, cakes, gelato, and waffles alongside the brand's signature cookies, offering wallet friendly prices and a delightful texture that has made it a hot favourite for big families who love dessert.
This expansion into a wider dessert menu reflects how Nasty Cookie has grown from a pure cookie specialist into something closer to a full dessert café experience at certain locations, while keeping its cookies as the clear centrepiece of the brand.
Gluten Free, Vegan Options, and Genuine Inclusivity
Nasty Cookie caters to diverse dietary needs with gluten free and vegan options, alongside its halal certification, giving the brand a genuinely broad appeal across different dietary requirements. This combination of considerations means Nasty Cookie can often serve as a single dessert solution for groups with varying needs, much like other inclusive dessert brands that have emerged in Singapore in recent years.
Iconic Blue Boxes and a Full Nasty Experience
Nasty Cookie has built a recognisable visual identity around its iconic blue boxes, which have become something of a signature in their own right, instantly recognisable on social media and a key part of the brand's packaging for both individual purchases and gift sets. Beyond food and drinks, Nasty Cookie has expanded into merchandising, with its Orchard and Jewel outlets now selling branded T-shirts and tote bags, creating what the brand describes as a full fledged Nasty experience.
This kind of brand extension reflects just how much emphasis Regine has placed on branding, obsessing over every detail from packaging to seasonal product launches to keep the brand feeling fresh and relevant.
Corporate Gifting and Customisable Cookie Boxes
Nasty Cookie has also built a significant corporate gifting business, positioning itself as an ideal option for year end staff welfare gifts or holiday campaign additions. The brand offers multiple flavour and gift options, customisable to specific needs, with past clients including major names like Resorts World Sentosa, CapitaLand, Marina One, Chubb, IMDA, and universities including NUS, NTU, SIT, and SMU.
Customers can also order customisable Box of Six Cookie sets and special seasonal gift sets, such as Lunar New Year mini cookie gift sets featuring flavours like Chocolate Chip, Kopi, and White Chocolate Macadamia, each made to order and delivered fresh, all under the same halal certification that covers the rest of the brand's offerings.
Where to Find Nasty Cookie Near Me
Nasty Cookie operates seven outlets across Singapore, with strategic locations across major shopping destinations. For anyone searching Nasty Cookie near me, locations include Funan, Orchard Gateway, VivoCity, Westgate, Jewel Changi Airport, Marina Square, Universal Studios Singapore, and Nasty Bakehouse at Kaki Bukit. Most outlets operate during regular mall hours, making Nasty Cookie a convenient stop for a sweet treat after a meal, a milkshake on a hot day, or picking up a box of cookies as a gift.
For a halal food experience in Singapore that brings together a genuinely inspiring homegrown success story, thick and gooey New York style cookies in flavours ranging from classic to genuinely inventive, and full MUIS halal certification across every outlet, Nasty Cookie has become one of the most fun and most photographed halal places in Singapore for dessert. Whether you are after the Notorious Nutter Butter, curious about the Ondeh Ondeh stuffed cookie, or simply want to pick up an iconic blue box as a gift, Nasty Cookie delivers a cookie experience that started in a home kitchen and somehow turned into one of Singapore's most recognisable dessert brands.